We’re undeniably living in the new multi-screen age. Our day-to-day interactions with technology—and our expectations—have increased dramatically. We’re no longer content to wait until later to buy shoes or schedule travel or find a hot spot to eat. Technology lets us act now, and we expect reliable results.
Awesomeness under the hood - Search Engine
Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. In our State of Inbound Marketing Report, we discovered that companies with more indexed website pages generate more leads on a monthly basis. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads.
Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank. The first category is on-page factors, which include all the elements of a web page. The second category is off-page factors, which include inbound links, social media, authority, etc. However, are you aware of all the factors that make up these two categories?